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India’s creator-brand marketplace

Your next creator shouldn’t be a gamble.

Stop scrolling through profiles, guessing numbers, negotiating blindly and chasing creators who may not even be available. Find the right creators by niche, city, reach and budget, in one place.

Find the Right CreatorJoin as a Creator

Or let Nowu run the campaign for you.

  • Real creators
  • Connected Instagram
  • Clear pricing
  • Built for India

Know what you’re getting before you spend a rupee.

The problem

Creator marketing shouldn’t feel like detective work.

Today it means

  • Opening dozens of Instagram profiles
  • Checking screenshots
  • Guessing engagement
  • Comparing creator rates by DM
  • Sending endless messages
  • Waiting for replies
  • Finding out later the creator isn’t available

The questions brands actually have

  • 01Is this creator relevant?
  • 02Is their audience right for us?
  • 03Are their numbers genuine?
  • 04What should we pay?
  • 05Are they available?
  • 06Will they deliver?

Nowu puts the information brands need to make a decision in one place.

Profile, connected Instagram numbers, starting price, city and availability on the same card.

Discovery

From “Who should we work with?” to “These are the right creators.”

Search by what actually matters to your campaign. Filter by niche and city, then compare followers, starting price, formats and availability on the card, not in a DM.

fashion creators in Raipur
FashionRaipur₹1,000-₹6,000Reels
Example listingAvailable

Priya S.

Fashion
Followers
24.8K
from Instagram
Starting from
₹3,000
per deliverable
RaipurReelsStories
Example listingFrom next month

Aman K.

Fashion
Followers
61.2K
from Instagram
Starting from
₹6,000
per deliverable
RaipurReelsPosts
Example listingAvailable

Neha D.

Lifestyle
Followers
12.4K
from Instagram
Starting from
₹1,000
per deliverable
BhilaiStoriesUGC

Find creators by fit, not by luck.

Find the Right Creator

Compare properly

Don’t choose creators by follower count alone.

A big number tells you very little on its own. Compare what actually drives results for your brand.

Audience

01
  • Followers
  • Audience relevance
  • Location

Performance

02
  • Reach
  • Engagement
  • Content performance

Where the connected account provides it

Pricing

03
  • Starting rate
  • Reel price
  • Story price
  • Post price

Content

04
  • Reels
  • Posts
  • Stories
  • Photos
  • UGC

Availability

05
  • Available
  • Busy
  • Accepting collaborations

Location

06
  • City
  • State
  • Local campaign suitability

100K followers doesn’t automatically mean 100K right for your brand.

Followers100%
In your city38%
In your niche22%

Illustrative, not a real profile.

For brands

Find. Shortlist. Collaborate.

Six steps from a blank brief to a live campaign, without leaving Nowu.

  1. 01

    Discover

    Find creators by niche, city, reach and starting price.

  2. 02

    Shortlist

    Compare profiles, Instagram numbers and pricing side by side.

  3. 03

    Create your brief

    Post a collab and tell creators exactly what you need.

  4. 04

    Get applications

    Relevant creators request your collab. No cold outreach.

  5. 05

    Select & negotiate

    Accept the right people and finalise the details inside Nowu.

  6. 06

    Run the campaign

    Keep the collaboration in one place, or let Nowu manage it.

Less searching. More collaborating.

Find the Right Creator

For creators

Stop waiting for brands to find you.

Build your Nowu profile, connect Instagram, and get discovered by brands actively looking for creators in your niche and city.

  1. 1Build your profile
  2. 2Connect Instagram
  3. 3Get discovered
  4. 4Receive enquiries
  5. 5Collaborate
  6. 6Get paid

Your profile shows what brands need to decide

  • Instagram
  • Niche
  • Location
  • Followers
  • Content types
  • Starting rates
  • Availability
  • Languages
Join as a Creator

₹99 a month. Phone and WhatsApp stay private.

More visibility. More brand enquiries. More collaborations.

Trust

Numbers are easy to fake. Trust isn’t.

Know what you’re looking at before you spend your budget. Here is exactly what a Nowu listing shows, and where it comes from.

Connected Instagram

Username and follower count come from the creator’s connected account, not a screenshot.

Clear starting price

Every listing shows a starting rate band before you write a word.

City and state

Know where the creator actually is before you plan a local campaign.

Content and collab types

Reels, Stories, UGC, barter, events, set by the creator, visible to you.

Availability

Available, busy, or available from a date. No guessing.

Private contact

Phone and WhatsApp never sit on a public page. Enquiries happen on Nowu.

Make decisions with data, not screenshots.

We only call a number “from Instagram” when it came through the creator’s own connected account. Anything a creator types themselves is shown as exactly that.

Campaign management

Collabs live now

From the first creator to the final post.

Post a brief, collect applications, pick your creators and keep every conversation in one place. Content approval and results are next on the roadmap.

Example collabLive

Raipur Fashion Store Launch

Budget
₹50,000
Applications
24
Selected
8
  1. 01BriefLive
  2. 02CreatorsLive
  3. 03NegotiationLive
  4. 04ContentComing
  5. 05ApprovalComing
  6. 06ResultsComing
Managed campaigns are already available: tell Nowu the goal, budget and city, and the team runs it end to end.

Next on the roadmap

Coming

No more chasing content across DMs. And no more guessing what worked.

Two things we are building next so a campaign lives on Nowu from brief to report.

Content approval

Review, approve or request changes in one place.

Priya S.Reel · Launch dayApproved
Aman K.Story set · 3In review
Neha D.UGC · 2 clipsChanges requested
ReviewApproveRequest changes

Fewer follow-ups. Faster approvals. Clearer collaboration.

Campaign analytics

Don’t just run campaigns. Know what worked.

Reach

1.2M

Engagement

68.4K

Creators

24

Content pieces

52

Spend

₹1.8L

Example report. Not real campaign data.
Top creator
Best format · Reels
Cost per engagement

Measure results. Improve every campaign.

Local discovery

The right creator isn’t always in Mumbai.

From metros to Tier 2 and Tier 3 cities, find creators where your customers actually are. Every listing carries a city and state, so a local launch finds local influence.

Local campaign? Find local influence.

A store launch in Raipur doesn’t need a metro creator. It needs the right voice in the same city.

Metros

National reach when you need scale.

  • Mumbai
  • Delhi
  • Bengaluru
  • Hyderabad
  • Pune

Tier 2

Local trust. Sensible rates.

  • Jaipur
  • Indore
  • Raipur
  • Lucknow
  • Nagpur
  • +2 more

Tier 3

Where your next customers live.

  • Bhilai
  • Bilaspur
  • Durg
  • Jabalpur
  • Kota
  • +1 more

Every listing shows city and state. Filter for fit, not fame.

Search by city

Early access

Built for brands that want better creator partnerships.

We are early, and we would rather show you nothing than something invented.

No borrowed logos. No made-up testimonials. No “trusted by 500+” badge. When brands and creators finish campaigns on Nowu, their real results will be here, with permission.

For brands

Founding brand access

Search and enquire for free. Tell us what worked and what didn’t; it shapes what we build next.

Start searching

For creators

Founding creators

Be listed when the first brands arrive. Your profile, your rates, your availability, with your number kept private.

Create your profile

Pricing

Get discovered by brands looking for creators like you.

One simple plan for creators. Brands search and enquire for free.

Creator plan

Everything a brand needs to say yes.

₹99

per month

  • Public creator profile
  • Instagram connection
  • Creator discovery
  • Brand enquiries
  • Collaboration opportunities
  • Phone and WhatsApp kept private
Join Nowu

Start listing. Start getting discovered.

Brands

Free to search and enquire.

Browse live listings, send briefs, post collabs and pick your creators. You pay creators directly. Nowu doesn’t sit in the middle of that.

Find the Right Creator

Managed

Want it run for you?

Share the goal, budget and city. The Nowu team matches creators and runs the campaign end to end.

Talk to Nowu

Ready when you are

Stop searching. Start collaborating.

Find the right creator. Know what you’re getting. Collaborate with confidence.

Find the Right CreatorJoin as a Creator

Your next collaboration could already be on Nowu.